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We’ve updated our Terms of Use. You can review the changes here.

Episode #20: Man vs. Machine

by The Future of What

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On the front page of Pandora’s website, there’s a statement that says “It’s a new kind of radio — stations that play only music you like.” How can it be that Pandora knows what you’ll enjoy? Isn’t liking music purely up to personal taste? Pandora, like many other digital music platforms, uses a complex algorithm to predict what their listeners want to hear. Other services employ human beings to curate their music discovery systems. So who’s the more effective tastemaker? Man, or machine? On today’s episode we tackle this question with writer and consultant Jim McDermott, then talk to two people who get paid to listen to music all day: New Music Scout and Artist Relations Manager for Marmoset Brandon Day and Rumblefish’s Senior Music Supervisor William Nix.

GUESTS
Jim McDermott (Author/Consultant)
Brandon Day (Marmoset)
William Nix (Rumblefish)

MUSIC
Mika Miko “Business Cats”
Thao & Mirah “Rubies And Rocks”
Macromantics “Scorch”
Delta 5 "Mind Your Own Business"

credits

released October 23, 2015

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all rights reserved

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about

The Future of What Portland, Oregon

A radio program about the music and recording industry for industry insiders, outsiders, and outliers. Hosted by Kill Rock Stars president, Portia Sabin.

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